Brand Content
From conception to execution, I help brands define the conversation – communicating ideas at the core of campaigns.
Smirnoff
Smirnoff x Amelia Dimoldenberg - Full on Flavour
MY ROLE – Creative Director
Chicken Shop Date’s Amelia Dimoldenberg and South London designer ASAI to to bring a new level of flavour to summer for the launch of Smirnoff’s flavoured vodka range.
Content included a 60 second sizzle film alongside social cocktail making videos featuring Irene Agbontaen.
Burberry
Burberry: Night Creatures Campaign
MY ROLE – Campaign Content Writer
Burberry's 2022 outerwear campaign film features a nocturnal ballet, mixing sci-fi, London buses and puffer jackets.
The film opens with three people travelling home after dark, engaged in a discussion about a sci-fi movie. When their bus is intercepted, genre conventions would tell you that the sci-fi scene is about to play out in front of them – especially when a faceless, many-legged creature appears. The dance through the streets of London, veers between freerunning, ballet and experimental movement, all choreographed by repeat collaborators La(Horde).
Burberry x Minecraft
MY ROLE – Campaign Content Writer
The British Luxury brand enters the metaverse, creating a virtual fashion collection where users could dress their avatars in exclusive products or appearance-altering “skins.”
Inspired by the fast-paced in-game adventure into the unknown, the Burberry x Minecraft collaboration fuses in-game motifs with unmistakable Burberry icons. The collab features an in-game adventure, capsule collection and real-world experiences, each filled with creativity, exploration and self-expression.
Burberry AW22 Campaign
MY ROLE – Campaign Content Writer
Burberry called on The Compton Cowboys, a black-owned, LA-based, non-profit organisation, to create a modern representation of its latest collection.
Shot by photography duo Inez and Vinoodh, the campaign visuals channel the notions of unity and belonging through the overarching theme of individuality. With the added visual bonus of classic cars, horses and lingering looks under the LA sun.
Lacoste
Good evening, and welcome to the Lacoste Weather Watch.
MY ROLE – Campaign Content Writer
I conceptualised branded content copy for Lacoste's latest Storm-Lo sneaker, inspired by the style of a weather forecast.
‘The outlook for this season predicts a strong chance of retro-inspired colourways, infused with a scattering of sleek lines and premium suede uppers. Designed with a woven mesh, the Storm 96 Lo silhouette receives a blustery makeover in 12 vibrant colourways. With a lengthy tennis heritage, Lacoste remains true to their comfort-inspired roots, fusing sporty elegance with retro-themed flair.
Let’s throw to our news team who are currently live in the field for a little background information on where the Storm 96 Lo came from…’
Ray-Ban
RAY-BAN TAPS INTO FUTURE TALENT WITH ITS ICONIC CLUBMASTER
MY ROLE – Campaign Content Writer
For their 'See Beyond the Sun' campaign, Ray-Ban sets its lenses to the future, tapping into 3 diverse creatives and community leaders who are shaping tomorrow.
‘The great thing about Ray-Ban’s timeless pieces is their association with iconic pop culture figures. Worn by midcentury icons such as Muhammad Ali and Audrey Hepburn, the brand's campaign of effortless chic continued well into the ‘80s, ‘90s, and beyond. Borrowing from past styles, one of Ray-Ban’s most iconic releases is The Clubmaster Classic. Balancing the fine line between well-read chic and moody panache, the timeless piece borrows traits from previous styles such as the Aviator and Wayfarer.’
Versace
FROM RIOT GRRRL TO UK GARAGE, THESE ARE THE BEST VERSACE JEANS COUTURE PIECES FOR SWITCHING SUBCULTURES
MY ROLE – Content Writer
Versace Jeans Couture introduces its Pre-Fall 2020 collection. I tied new pieces from the collection to iconic sub-cultures, including rave and UKG.
‘Versace Jeans Couture introduces their Pre-Fall 2020 collection, fusing ‘60s and ‘90s aesthetics with the irreverent spirit of modern-day street culture. The collection includes style nods to the past, referencing iconic silhouettes and designs. You may not be aware, but pretty much everything you wear is inspired by subcultures and tribes. From the skate scene to outdoor culture, everything ties back to a community and the style that goes with it. Let’s take a look at how Versace Jeans slickly references underground music genres and street culture.’
Jimmy Choo
MY ROLE – Campaign Content Writer
TIMBERLAND’S ICONIC BOOT RECEIVES A DOSE OF JIMMY CHOO ENDORSED LUXURY
‘In the early ’00s, when TV was still king, Jimmy Choo’s luxury heels were regularly name-dropped on the NY-based comedy-drama Sex & the City. With enviable wardrobes, the influential cast created a pop culture tidal wave. The zeitgeist moment soon became a weekly rundown of enviable designer must-haves, cementing Jimmy Choo as a high-end essential.’
Hugo Boss
HUGO PAYS HOMAGE TO BERLIN’S ART AND CULTURE
MY ROLE – Campaign Content Writer
To accompany the release of the Reframe the Future collection, Filmmaker Gordon Von Steiner directed a video featuring a group of friends indulging in mischievous behaviour…
…much like the famous scene in Jean Luc Godard's ‘Bande à part’ where a group of French teenagers dash through the Louvre in Paris. Set in a museum after hours, the piece brings youthful energy into a refined space, showing that disparate worlds can exist harmoniously.
Nike
Bone Soda x Gooodhood
MY ROLE – Campaign Writer
Bone Soda are a London-based DJ and events crew with a global soul. Known for a sonically well-travelled NTS show and a slew of riotous parties, streetwear retailer Goodhood teamed up with Bone Soda to celebrate the release of Nike’s Dunk Viotech. The campaign featured video content and an editorial piece. I interviewed the collective on set and devised questions tied to the shoe's release and cultural significance.